Modra is famous for its pottery industry. Its blue-and-white porcelain is famous throughout Slovakia. It is also known as one of the most important vinicultural centres of the Little Carpathians region.
Besides the main town, there are also other adjacent settlements incorporated in the municipality: former vassalage viticulture village Kráľová and two recreational hamlets of Harmónia and Piesok (also known as Zochova Chata), both located in the woods of Little Carpathians mountains.